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Dream Weavers Recruitment Franchise

Project type

Digital Marketing and Branding

Date

May 2023

Location

Delhi

Case Study: Dream Weavers Recruitment

Client Background:
Dream Weavers Recruitment, an HR and consulting firm with over 100 in-house recruiters, wanted to scale their business. However, growing the team in-house brought challenges like increased operational load and higher running costs.

The Challenge:
Dream Weavers needed a way to serve more clients and expand their operations without inflating their internal team and costs. Their business, which required a personalized touch in managing candidates, coordinating interviews, following up with HRs, and collecting payouts, posed unique challenges that couldn’t be fully automated or outsourced without losing quality.

The Solution:
Marketing Geenie proposed launching a franchise model to decentralize operations while maintaining the personal touch essential for Dream Weavers’ services. We handled every aspect of the franchise rollout, including:

Branding & Storytelling: We crafted a compelling brand story explaining why investing in Dream Weavers was a lucrative opportunity, creating an emotional connection for potential franchisees.
Legalities & Structure: We set up the legal framework for franchising, ensuring the model was scalable and compliant.
Automated Reporting Systems: To keep the entire franchise network running smoothly, we developed SOPs and automated reporting tools. These systems allowed Dream Weavers to monitor every franchise, recruiter, and client relationship without hands-on involvement, ensuring seamless operations.
Results:

18 Franchise Launches in 6 Months: We successfully launched 18 franchises across India in just six months.

Revenue Growth: Each franchise contributed an average franchise fee of $5,000, generating over $107,000+ in business in just half a year.

Highly Efficient Conversion: With a minimal ad budget of just $2,000, we achieved a high conversion rate, closing these 18 franchises at a fraction of typical marketing costs.

This franchise model not only allowed Dream Weavers Recruitment to scale across the country but also maintained the quality of service through efficient, automated systems.

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