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Fly with Indo Canadian

Project type

Digital Marketing and Lead Generation

Date

August, 2023

Location

Chandigarh, Delhi, Mohali, Jalandhar, Ludhiana, Amritsar, Phagwara

Case Study: Expanding Indo Canadian Transport’s Services with Flight Bookings
Client Overview:
Indo Canadian Transport Company is a key player in India’s travel industry, offering end-to-end solutions for passengers' travel and comfort needs. With a strong presence on the Indore route and a reputation for reliable, safe, and comfortable travel, the company has served over a million passengers since its inception. Known for its innovation in customer service and passenger comfort, Indo Canadian Transport has become the top choice for travelers across India.

Challenges:
The company wanted to expand its service offerings beyond bus transport to provide flight booking services for passengers traveling to Delhi. While already enjoying a loyal customer base, Indo Canadian needed to build trust and communicate the same level of safety and reliability in their flight services. Their goals included:

Attracting their existing customer base to use the new flight booking service
Building awareness and trust around the safety and convenience of flying
Creating a supportive and trustworthy experience for elderly and women travelers
Solutions:
We worked with Indo Canadian Transport to launch their flight booking system, seamlessly integrating it with their existing travel services. Our strategy involved a blend of content creation and multi-channel marketing.

Trust and Safety Content:

Developed content that focused on the core values of trust and passenger safety, highlighting the company’s commitment to providing a seamless and secure experience, especially for women and elderly travelers.
Created testimonials from satisfied passengers who shared their positive experiences using Indo Canadian’s services, helping to build social proof for the new flight booking option.
Produced videos showcasing the hand-holding support provided to elderly travelers, ensuring that all passengers feel comfortable and confident during their journey.
Multi-Channel Marketing:

Implemented a mix of online and offline marketing techniques to reach a broader audience. Digital campaigns on social media and search platforms were paired with traditional advertising in key travel hubs and bus stations.
Designed special campaigns targeting existing bus passengers, encouraging them to book flights for their next trip to Delhi, capitalizing on the company's established reputation for reliability.
Promoted the flexibility, affordability, and convenience of Indo Canadian’s flight booking service across all channels, reinforcing the company’s mission of being a one-stop solution for all travel needs.
Results:
The successful launch of the flight booking system brought significant growth to Indo Canadian Transport:

High lead generation from both existing customers and new travelers looking for a trusted flight booking service.
Enhanced customer loyalty as passengers began using Indo Canadian’s buses and flights, seeing the company as a full-service travel provider.
The content campaign around trust, safety, and customer support resonated well, particularly with women and elderly passengers, increasing bookings from these target groups.
Client Testimonial:
"Launching the flight booking service has opened new doors for us. Thanks to the comprehensive marketing efforts and trust-building content, our customers now rely on us for more than just bus travel. The team helped us create a seamless experience that our passengers love."
— Marketing and Operations Manager, Indo-Canadian Transport Company

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